The gap between a great fitness or wellness concept and a scalable business is almost always operational.
Craig McComisky — COO-level executive. 20+ years building the operating infrastructure that turns fitness and wellness brands into scalable businesses.
20+
Years leading multi-site fitness
& wellness businesses
3
Continents — Australia, UK,
North America
15+
Sites operated simultaneously with
full P&L accountability
Where I’m placed
I'm drawn to businesses at an inflection point — where the brand is proven but the operating infrastructure needs to catch up with the ambition.
I bring the clarity, capability, and commercial rigour to close that gap. My work sits at the intersection of commercial strategy and operational execution — designing the systems, structures, and teams that convert growth ambition into consistent, measurable results.
INSIGHTS
Practical thinking on franchise systems, unit economics, and the operational realities of scaling fitness and wellness businesses.
Let’s connect
If you're building something in fitness or wellness and the ops need to catch up on the ambition — let’s talk.